Bemora Gallery
Founder-owned project Shopify · Custom theme
An online gallery for original wall art, sold as instant downloads and as fine art prints.
The brief
Bemora Gallery sells original digital artwork as instant downloads and as fine art posters printed on demand. The site had to feel like a gallery rather than a discount print shop, while keeping two formats and several sizes easy to understand.
My role
- Brand and art direction
- Custom Shopify theme design and build
- Product page structure
- Collections and filters
- Site copy
Design decisions
A dark setting that lets the art carry the colour
The artwork has to stand out, not the shop around it.
The store sits on near-black, with a warm brass accent kept for buttons, selected options and the odd italic word. Everything else stays quiet, so the artwork supplies the colour.
Headings are set in a classical serif and paired with a clean sans-serif for prices, labels and body text.
Both prices on every card
Visitors need to compare a download and a print before they open a product.
Each artwork card shows the digital download price and the starting price for a printed poster together. Visitors can compare the two formats before they open a product.
A buy box that separates format, size and delivery
Two formats and several sizes have to stay easy to understand.
On a product page the choice comes in order: format first (instant download or fine art poster), then size, then the price. Delivery details follow in plain language, such as printed to order, the usual dispatch time and that frames aren’t included.
Filters across the print collection
A visitor looking for a particular mood or wall size needs to find it quickly.
The Fine Art Prints collection can be narrowed by style, size, colour and price, so a visitor looking for a specific mood or wall size gets there quickly.
Sets of three as their own collection
Some visitors want pieces that are designed to hang together.
Triptychs designed to hang together have their own collection. Each card shows the price of the digital set and the starting price of the printed set of three.
